Before starting your career in the digital marketing industry, you must first understand what digital marketing is…what types of jobs are there? Which skills are required? And how do you start your career in this field?
What is digital marketing?
Digital marketing (online marketing, internet marketing or web marketing) is a marketing component that uses the internet, mobile devices, social networks, search engines, and other channels to reach consumers and promote products and/or services.
What types of jobs are in digital marketing?
If you’ve been planning to start your career in the digital marketing field, it’s definitely the right decision. That’s because there are many different jobs in the field, each of which is quite varied in terms of the skills and abilities required. Below are some jobs that fall under digital marketing:
- Content Writer/Editor
- Growth Marketing Manager
- SEO and SEM, SMM Specialist
- Analytics Manager
- UX/UI Designer
- Visual Designer
- Email Marketing Manager
- Social Media Manager
- Brand Manager
- E-commerce Specialist
- PPC Specialist
- Digital Marketing Manager
Which skills are required in the digital marketing industry?
Digital marketing skills open up exciting opportunities for individuals and businesses. As customers become more demanding and technology accelerates, digital marketers need more creativity and communication management skills to run digital marketing campaigns and effectively promote a business. Here are some skills to help you become a digital marketer:
- Writing skills: you need to be able to write valuable and qualitative content with a limited number of words.
- SEO skills: you need to know how to create and promote useful content, effective directory listings and how to structure and protect your website.
- PPC skills: you need to know which keywords to target, the best ad channel(s) and format(s) to use, and how to create a consistent experience for your audience.
- Email marketing: you need to know how to write copy, send useful content, updates, offers, event invitations.
- Design skills: as a digital marketer, you should know how to create and edit your own visuals.
How do you start a career in digital marketing? How do you start a career in digital marketing?
In recent years, the demand for digital marketing jobs has increased worldwide; it is everywhere and in everything! Here are some tips you can follow to start a career in this field:
- Constant learning
One of the best ways to stand out in the job market is to show your desire to learn. Companies are looking for digital marketing professionals who can adapt quickly to change and come up with innovative and creative ideas. Since most of your work is connected to the web, online courses are useful tools for developing digital marketing skills.
- Get certified
Take the time and effort to adopt digital marketing terminology and take a course to earn a certificate. Receiving certification will help you find higher paying jobs and generate more interest from digital marketing companies.
- Find a internship
Because the field is growing and changing so quickly, many employers prefer candidates with hands-on experience. While some digital marketing positions may require an advanced degree, you can be hired for entry-level digital marketing with internship experience.
- Personal practice
Digital marketing careers offer you a unique opportunity to innovate and be creative. You can use your own work (blog, webpage) as a way to try out different marketing strategies, learn more about basic web design and development, increase views, and start collecting and interpreting key metrics from your sites.
- Social networking
Use social networks to join digital marketing groups, meet new influencers working in the same field, make constructive connections, attend professional events and conferences, and find mentorship programs.